MediaBytes from Shelly Palmer: * SONY launching "mini-sodes" next week. Honda will sponsor. * NBCU TV Studio renamed: "TV" is out. "Media" is in. * PUBLICIS to buy BUSINESS INTERACTIF. * DIRECTV and ECHOSTAR will...
MediaBytes from Shelly Palmer: * GOOGLE brings site-by-site data to AdWords. * BLOCKBUSTER undercuts NETFLIX pricing. * APPLE uses social-networking to spread iTunes. * COMSCORE sees "widgets" as major ad vehicles. * HBO plans major...
MediaBytes from Shelly Palmer: * WARNER BROS. testing VOD/DVD release on the same day. * YOUTUBE to begin video fingerprinting. * VERIZON offering local TV on cellphones. * NBC bringing advertisers into the development process earlier. *...
MediaBytes from Shelly Palmer: * APPLE pursues movie rentals. * NBC offers lunch-break programming. * THE FCC reviews the SIRIUS-XM merger. * EXERCISE TV sees high recall for VOD ads. * DAYS OF OUR LIVES comes to iTunes. Read more at...